Causality (in Behavior)

This page is a structured reference for Causality (in Behavior). Understanding why users switch, not just when or what they switched to.

The entry is organized into 6 readable sections in the JTBD Core category, including What it means, Why it matters, How it works, and Show examples, plus 2 more. Each one streams into the thread when you click it, so you can focus on a single angle instead of scrolling a wall of text.

Several sections include nested deep-dives — 29 in total — for specific scenarios, examples, and edge cases that do not fit a single overview.

Start with a section pill below, type a follow-up question in the composer, or browse the sidebar to move between topics. The sidebar also links 15 related terms and 12 FAQ answers.